TikTok is a cultural phenomenon. Because? The combination of short videos, music and the custom algorithm makes the app attractive and addictive. According to Appflow, TikTok recorded nearly 250 million new downloads in 2022, making it the second-highest-grossing app on the Google Play Store after Google One.
TikTok is a great space to promote a brand, especially if your target audience is younger or if your brand is entertainment, lifestyle, fashion, or beauty focused.
The main benefit of this social media platform is its high engagement rate. That's because TikTok's algorithm is simpler than Instagram or Facebook's.
Thanks to TikTok's analytics tools, you can get excellent results. So let's check them out!
Main TikTok analysis tools:
- Internal analysis of TikTok
- He will regret it
- social insider
- social outburst
Free 14-day trial.Single plan for $69.
marca24is a social media monitoring and analysis tool that provides analytics for TikTok alongside other social media platforms such as Facebook, Twitter, Instagram and YouTube.
With Brand24 you can monitor your brand mentions, analyze social media data, get hashtag analytics and track the performance of your TikTok campaigns and hashtags.
The tool also helps you discover trending hashtags and influencers on TikTok. Keep an eye on your brand's reputation with email reports and storm alerts.
Brand24 provides key metrics such as:
- The number of mentions
- sentiment analysis
- share voice
- TikTok account reach
- attendance score
- reputation score
Brand24 can help you grow your TikTok account in a number of ways:
- Identify popular trends: Brand24 allows you to monitor hashtags and keywords related to your brand or industry on TikTok. It can help you identify trends and popular topics to use in your TikTok marketing strategy.
- Monitor brand mentions: Brand24 allows you to monitor brand mentions on TikTok and other social media platforms. This allows you to track what people are saying about your brand on TikTok and respond to negative comments or feedback in a timely manner.
- Analyze TikTok performance: Brand24 provides TikTok analytics to help you track the performance of your TikTok content. It helps you understand what types of TikTok videos resonate with your audience and optimize your marketing strategy accordingly.
- Hashtag tracking and analysis: Brand24 collects data about all posts that use these hashtags. It helps you measure the results of your hashtag campaigns.
- Measure campaign impact: With Brand24, you can track the impact of your TikTok marketing campaigns in real time. It can help you understand which campaigns are getting the most engagement and ROI.
02 Internal analysis of TikTok
Internal TikTok Analysis is a feature available to users with aTikTok business account. This feature provides insights and metrics about your performance on TikTok.
TikTok's internal analytics is pretty powerful. Here's what you can track:
- metric keys: video views, profile views, likes, comments, unique viewers, shares, reach, engagement
- video analysis: total watch time, average watch time, videos fully watched, new followers, total viewers, your gender, age and location,
- trending videos: Top 9 fastest growing videos in the last 7 days,
- Fan: Total Followers, Net Followers, Lost Followers, Most Active Times and Audience Information, Audience Reached, Audience Engaged,
- Live-Analyse: Statistics about your last live, audience ranking and replays.
Here's a quick insider's guide to TikTok analysis:
- Upgrade to a TikTok Business Account: In order to access TikTok's internal analytics, you need to upgrade your personal account to a business account. This is a free feature available to all TikTok users.
- Accessing the analytics dashboard: Once you have a TikTok Business account, you can access your analytics dashboard. You can find it in Creator Tools and Business Suite.
- Check your metrics: Use the analytics dashboard to check your TikTok metrics. You can see how well your content is performing, which videos are getting the most views, and who your audience is. You can also see the metrics I listed above.
- Monitor Your Progress - Use the analytics dashboard to monitor your progress on TikTok over time. You can see how your performance changes weekly and track your progress towards your social media goals.
- Optimize your content: Based on the information you gather from your analytics, optimize your TikTok content to improve engagement and reach. You can test different types of content, experiment with different hashtags, and post at different times to see what works best for your audience.
- In Summe,internal analysis of TikTokprovides users with valuable insights into their performance on TikTok and allows them to optimize their content and social media strategy.
03 will regret it
The Trends Pro plan starts at $99.
Pentos is a tool that analyzes TikTok trends and measures account performance. The tool tracks hashtags, users, songs, topics, and trends.
It helps keep track of competitors and measure progress over time. Overall, Pentos helps you gain valuable insights into your TikTok performance and optimize your social media strategy accordingly.
- trend chart
- Popular Songs
- competitive analysis
04 Social Insider
Free 14-day trial. The Analytics plan starts at $99.
Socialinsider is a comprehensive social media analytics tool that provides insights into social media performance on various platforms including TikTok.
With Socialinsider, you can monitor TikTok accounts, track competitors, and analyze social media campaigns.
In terms of TikTok analytics, Socialinsider tracks several key metrics such as engagement rate, video views, and follower growth.
Historical data can help you spot dips or spikes in video views or engagement.
- Tiktok Profile Analysis
- TikTok video analytics
- Campaign Tracking
05 A thriving community
Free 30-day trial. Standard plan for $249.
Sprout Social is a social media tool that includes, among other things, TikTok analytics.
Sprout Social allows you to track and analyze your performance on TikTok.
You can also use Sprout Social to schedule and post TikTok posts and reply to comments and messages.
Sprout Social can help you manage and optimize your strategy across platforms including TikTok.
- Tik Tok Management
- Content Calendar
- TikTok specific metrics
Free 7-day trial. Agency Plan for $479.
Yes, Keyhole offers TikTok analytics to help you understand your audience, but it's only available on the more expensive agency plan.
Keyhole, a social media tool, allows managers to track hashtags, profiles, and keywords on TikTok. The tool includes recommendations to increase video views, likes, and comments.
It also tells you how often your TikTok videos get likes and comments. If you like influencer marketing, Keyhole will help you identify relevant content creators to collaborate with.
- Profile analysis
- Recommendations for increasing engagement
Professional plan for $179.
Analissa isSocial media analytics toolwhich provides real-time information on profiles and hashtags.
Analisa can track hashtags and profiles on TikTok to gain insights into audience demographics, engagement rates, top-performing content, and other metrics.
It is interesting that the tool recognizes TikTok influencers that match the tracked hashtags. This could be very useful for marketers looking to expand influencer campaigns.
- Analysis of profiles and competitors
- Follower Demographics
- Campaign tracking and reporting
Detailed prices are available on request.
HypeAuditor is a marketing platform that analyzes TikTok influencers and provides important statistics. The tool includes information on audience demographics, engagement, videos, and hashtags.
Interestingly, HypeAuditor has its own AI-powered Account Quality Score that helps select authentic and effective campaign creators. Thanks to historical data, you can also observe the growth of the profile's target audience.
- Account Quality Score
- Follower Growth Analysis
- TikTok Analytics reports
Premium features for $29.
MaveKite is a TikTok engagement calculator that offers some of its features for free. So social media managers can quickly check the average engagement rate of any TikTok profile, hashtag, music or video.
In my opinion, it's a great tool to review competitor or influencer performance. It also shows you basic stats like likes, comments, views, and shares.
- Average engagement rate
- post performance
- Posts with the most likes
Schedule for $239.
Rival IQ is a social media analytics tool that monitors and analyzes social media performance, including on TikTok. The tool offers a variety of features and insights that can help users understand their audience, measure their engagement, and track their competitors.
With Rival IQ, you can monitor your TikTok account growth and engagement rate over time, and keep an eye on your top-performing videos.
What's interesting is that the tool offers advanced competitive analysis, which is available for free. You can create a free report detailing your engagement, top-performing content, activities, and audiences.
TikTok's internal analytics are a great source of data. It offers social media managers a wealth of valuable information.
But while you're doing social media marketing for your brand, it may not be enough. It doesn't allow you to track campaigns, mentions, competitors or hashtags. In addition, you do not find out whether followers perceive your profile positively or negatively.
What analysis tools do you need besides internal TikTok analysis? Consider these 3 types of tools:
- Social-Media-Monitoring-Tools, ifmarca24.Track Mentions shows you what content resonates with your audience. The tool also provides sentiment and competition analysis, hashtag tracking, campaign tracking, and mentions tracking.
- Competitor Analysis Tools, like Rival IQ. Tracking your competitors can be a great advantage. It will show you what music, trends and challenges they are using.
- Trend-Tracking-Tools, like pentos. Trends are essential on TikTok. You can increase the accounts immediately. You need more than simple analytics to track and capitalize on trends effectively.
Start experimenting with different social media monitoring tools today. Find out what benefits they can bring to your TikTok marketing efforts.Start a free trial!