How to schedule Instagram Reels? Free and paid tools (2023)

Since the launch of Instagram Reels in 2020, they have gained massive popularity among digital marketers, content creators, and the public. Reels offers a new way to create and share fun, engaging short videos with filters, text options, music and more. In fact,instagram analysisReels have been shown to improve visibility and engagement.

Also, when an Instagram user spends an average of 30 minutes a day on Reels, you have to post at the right time. However, filming, editing and posting a video every day can be tricky, and this is where scheduling IG Reels can save you a lot of time.

So let's discuss how you can schedule Instagram Reels without too much hassle!

  • Why do you need to schedule IG Reels?
    • More time to focus on content strategy
    • Consistent look and quality of videos.
    • video marketing strategy
    • Collaboration
  • How to schedule reels on Instagram
    • Free Tools to Schedule Instagram Reels
    • Instagram Reels Scheduling Tools for Social Media Teams

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Why do you need to schedule IG Reels?

Saving time is the ultimate benefit of scheduling IG Reels, but there are more reasons why you should plan and schedule Reels.

More time to focus on content strategy

Planning and scheduling will help you spend more time not only editing and improving the video quality, but also working on yourcontent strategyto create smarter, more related videos. This, in turn, can help improve engagement, awareness andinstagram followers account.

(Video) YOU CAN SCHEDULE REELS TO AUTO-POST NOW! | How to schedule Reels to post in your sleep for free!

Consistent look and quality of videos.

When it comes to social media, a cohesive look is important, leaving a memorable impression in the minds of your audience. Same goes for rolls too. When planning Moments, think about the branding, colors, filters, text overlays, or CTAs you want to use. When looking for consistency, don't make your Moments too similar - keep experimenting with different types of videos to keep them interesting for your audience!

video marketing strategy

Reels give you the freedom to get creative and improve your video marketing strategy. With the newly increased length of Reels, you can play with different types of videos such as tutorials, behind the scenes, testimonials, product marketing, challenges, everyday life snippets and much more.


When multiple teams or team members are involved, planning ahead can always help to get information at the right time for effective implementation. You can brainstorm with your team and discuss what and when you want to post ahead of time, without swamping your team with one-off work or overwhelming your audience with a flood of Reels.

How to schedule reels on Instagram

There are several free and paid tools available to help you plan and schedule IG Reels. Some social media management tools even offer an auto-post feature, so you can bulk schedule Reels in advance. So let's dive in!

Free Tools to Schedule Instagram Reels

  1. Metadata creator studio

You can use Creator Studio to create, optimize, schedule and post Reels on Facebook and Instagram. Here's how to do it.

  • Log in and go to Create Instagram Post tab.
  • Depending on the length of your video, select IG Video or Instagram Feed.
  • This may seem confusing to many, but as of the latest update, all non-Story videos will now be considered Reels on Instagram.
  • The next step is to optimize the Reels; can crop or crop horizontal videos (9:16 aspect ratio is the recommended size for a Reel)
How to schedule Instagram Reels? Free and paid tools (1)
  • Add a title to the reel.
  • Program, publish or save as a scribbler.
How to schedule Instagram Reels? Free and paid tools (2)

Prices: Free (but you can use Creator Studio to schedule IG Reels only if your Instagram account is connected to a Facebook Business Page)

Pro Tip:If you are managing multiple social media accounts then you can use specialized social media tools like which not only works as an Instagram Reel scheduler but also manages content on other social media accounts like Facebook, Twitter, YouTube, Linkedin and TikTok.

  1. Metricocool

Mtericool allows users to plan and schedule social media content, analyze competitors and data, and manage paid online campaigns. Its calendar feature provides a scheduling board that allows users to schedule and post social media content, including Instagram Reels.

You can upload the reel to the scheduler, add a title, choose the cover and save the reel. Then Mtericool automatically publishes the Reel.

Classification:4.3/5 (as per

Prices:Offers free and paid plans starting at $12/month

(Video) How to AUTO POST and schedule Instagram REELS for FREE!

  1. shock absorber

Buffer is a social media management tool specially designed for small businesses. It offers multiple tools for planning and posting content, analyzing social media performance, improving audience engagement, and much more. In addition, it also provides features to quickly create a custom landing page with built-in templates.

Buffer allows you to automatically compose, schedule and post up to 10 reels in advance on the web app.

Classification:4.5/5 (as per

Prices:Offers free and paid plans starting at $5/month

Instagram Reels Scheduling Tools forsocial media teams

  1. is a comprehensive social media management platform with five core functionalities includingPostto schedule social content, Compromisefor engagement and relationship building with the public,listento track brand mentions andbrand monitoring,Analysisto analyze organic and paid performance andCompetition Analysisto monitor and compare the performance of competitors.

Especially for Instagram, it allows you toschedule different content formatson Instagram, including Reels.

How to schedule Instagram Reels? Free and paid tools (3)

After loading the Reel, you can choose your thumbnail or cover photo and schedule the Reel for a date and time of your choosing. That is all! will automatically post your scheduled Reels with no issues.

Classification:4.6/5 (as per

Prices:Starting at $99/month with a 14-day free trial

  1. Later
How to schedule Instagram Reels? Free and paid tools (4)

then it's asocial media management toolthat helps you plan, schedule, post, and analyze social content. also offers thelink to biotool for Instagram and TikTok profiles. It recently launched its Instagram Reels scheduling feature which allows you to schedule Instagram Reels in bulk and automatically publish them at specified date and time.

All you have to do is upload the roll to the media library, add a title, edit the cover art and schedule. You can also access Instagram Reels analytics to see how your video strategy is performing.

(Video) How to Schedule All Your Social Media Content With This Free Tool | Best Social Media Scheduler

Classification:4.5/5 (as per

Prices:Starting at $18/month

  1. Hootsuite

Hootsuite is also a social media management and marketing tool that lets you plan and publish content, interact with your audience, measure your social performance, and monitor trends and competitors.

It also allows you to schedule and post Instagram Reels. You can upload your saved reel from your device, add a title, enable or disable comments, preview the reel, and schedule it for your preferred date and time. In addition, it also provides recommended days and times to post the content.

Classification:4.4/5 (as per

Prices:Starting at $49/month

  1. planable
How to schedule Instagram Reels? Free and paid tools (5)

Planable is a social media scheduling tool that allows you to plan, review or approve and schedule social media content across different platforms. The team can collaborate using the social media calendar, which is available in feed, grid, list, and calendar views.

This scheduler works well for content on Facebook, TikTok, YouTube, LinkedIn and Instagram, including Reels.

It allows you to upload the reel to the media library, choose the thumbnail or crop the video and add a title. You can schedule it at a selected date and time, and the reel will post automatically.

Classification:4.5/5 (as per

Prices:offers bothFFree and paid plans starting at $11/month

(Video) How To Schedule Instagram Reels And Posts Using The Instagram App

  1. tailwind

Tailwind is an email and social media marketing platform equipped with tools for Pinterest and Instagram marketing. Not only can you plan and create social media posts and email campaigns, but you can also schedule social content and follow-up emails using a single calendar. It also offers unique features like SmartSchedule and HashtagFinder for Instagram.

With your Instagram scheduler, you can automatically schedule and post reels. Users can upload the roll and schedule it for a selected date and time.

Classification:4.2/5 (as per

Prices: $from 2.99/month

  1. Plano

Plann is a cross-platform auto-scheduler for Instagram, Pinterest, Facebook, TikTok and LinkedIn that gives you features to design, strategize and plan your social content calendar. It offers solutions for self-posting to Instagram, TikTok and Reels scheduling, image editing, content planning, analytics, strategy, and much more.

Plann allows you to upload your roll and cover image. You can schedule it for your preferred date and time, and Plann will automatically post the Reel.

Prices: $from $11/my

  1. app preview
How to schedule Instagram Reels? Free and paid tools (6)

The Preview app is an Instagram-specific planner that lets you plan your posts, reels, and stories. You can easily upload your Real to the preview app, change the order of your videos by drag and drop, add a title, schedule and finally auto-post. You can also change the Roller thumbnail or cover image.

You can choose the "show in feed" option to have your Reel appear in your IG Feed.

Classification:4.5/5 (as per

Prices:Offers free and paid plans starting at $6.67/month


Last words

Instagram Reels are one of the fastest growing forms of content on Instagram. That's why marketers and content creators should make the most of it to improve their engagement and marketing solutions, including free and paid Instagram Reel schedulers, have proven to be effective in taking the headache out of scheduling and automatically posting IG Reels, helping to save time and improve video content strategy. You can always use the power ofinstagram analysisto know if your Instagram Reels are working well!


Can you schedule Instagram reels for free? ›

The short answer is yes! You can schedule Reels for free natively or with a third-party scheduling tool. For example, Planable is an Instagram Reel scheduler that offers Direct Publishing.

Is there a tool to schedule reels? ›

You can schedule both Facebook and Instagram Reels using Creator Studio. It's a great tool if you only need to schedule posts for Facebook and Instagram. But if you manage many social media accounts, an Instagram Reels scheduler that can work with multiple platforms can really help.

Can you schedule reels in advance? ›

Yes! Save time by bulk-scheduling Reels in advance with Later's Reels scheduler. You can choose to automatically publish your video content, or use notification publishing.

Can I schedule reels on Creator Studio? ›

How to Schedule Instagram Reels With Creator Studio by Meta. Meta has allows any user to schedule Instagram Reels since August 2022. You'll just need to use Creator Studio, Meta's official, free social media management platform.

How do you set a reel timing? ›

Here's how to set up a video timer so you can record hands-free with Reels.
  1. Tap the clock icon on the left-hand menu.
  2. Tap the countdown number to toggle between 3 seconds and 10 seconds. Drag the timer to set how long the video will record for.
  3. Tap Set timer, then tap the record button when you're ready to roll.
Oct 20, 2022

Can I schedule reels in Canva? ›

Can I schedule Instagram Stories and Reels? For now, Instagram doesn't allow scheduling Stories and Reels. But you can still share Stories and Reels using the Canva mobile apps if you also have Instagram installed on the same device.

How do you schedule a reel payout? ›

On the top of your profile, tap on “professional dashboard”, scroll down to where it says “bonuses” and hit that. Once you're inside that dashboard, select “settings” and you'll be able to adjust the payment settings for your Reels Plays Bonus program payouts!

How many views do you need on reels to get paid? ›

Instagram pays out Play Bonuses based on the views you get on your Reels. Eligible creators with a business or creator account can earn money on Reels that generated at least 1,000 views within a 30-day period.

Why are my reels not monetizing? ›

A reel is not eligible for the Instagram Reels Play bonus if: Your reel is claimed by another rights holder. You receive 3 strikes for reels violations, which will result in you being unable to earn money from Reels Play bonuses for a minimum of 30 days.

How do I schedule a reel on later app? ›

Here's how to get started:
  1. Step #1: Connect Your Instagram Profile.
  2. Step #2: Upload Your Reel to Later's Media Library.
  3. Step #3: Add a Caption and Hashtags.
  4. Step #4 (Optional): Crop Your Reel.
  5. Step #5: Choose the Date and Time to Schedule Your Reel.
  6. Bonus Steps: Reply to Comments and Check Your Analytics.
Jul 12, 2022

Is later app free? ›

Can I use Later for free? Yes, you can always create a Free account with Later, and you can try any of our paid plans 100% free for 14 days!

How do you schedule a post on Instagram for free? ›

Click the Create Post button. Upload your visuals (photos or videos — you can upload multiple files to create a carousel post). Craft your post (write your caption, add emojis, mentions and hashtags). Click the arrow beside the blue Publish button, and select Schedule.

What's the difference between Creator Studio and Business Suite? ›

Creator Studio is a tool for creators who want to manage their content and grow their audience on social media, while Business Suite is for businesses that want to manage their social media accounts and expand their market.

Can you use Creator Studio to schedule Instagram posts? ›

Creator Studio enables you to schedule even multiple image posts, carousels, videos for IGTV. The only thing that you cannot schedule via Creator studio is Instagram Stories.

Can I schedule Instagram reels on tailwind? ›

You can now plan, schedule, and post Reels with Tailwind – all in one place! Find out how Instagram's “creator-centric” feature benefits you and use our fast Instagram Reels tutorial to make your first video reel in minutes.

Can you set a timer on Instagram reels? ›

On the top right corner, you can find the Plus symbol. Click on the symbol and select the Reels option. Now you will be able to see the timer option on the left side. Click the timer and set it according to your needs.

How do you make a reel with timed photos? ›

How to Make an Instagram Reel with a Single image?
  1. Open your Instagram app on your iPhone/Android.
  2. Tap on the “plus” icon on the top right corner of the app and select Reel.
  3. Choose the image you wanna make as a Reel. ...
  4. Now you will be on the editing tab. ...
  5. Tap “Preview” and “Tap next” ...
  6. Tap Share.
Aug 9, 2022

How does Instagram reels algorithm work? ›

How Does the Instagram Reels Algorithm Work? Much like Home feed posts, the Instagram Reels algorithm prioritizes videos based on what it believes a viewer will be most likely to interact with. According to Instagram, the most important signals are: Who: Whose posts are you interacting with?

Is Canva good for Instagram reels? ›

Canva's video editor makes it easy to create Instagram Reels. Here's how to customize a Reel template to make you very own Reel using photos from your Instagram feed. In the Canva editor, search for 'Reels' and click on 'Instagram Reels'. This sets up the correct dimensions for your video.

Is Canva good for reels? ›

Canva is great for creating reels and other kinds of videos as part of your content creation process because it is so easy to put together simple, branded, professionally done videos. It's a great way to combine video, images, graphics, and text for a more branded look.

Does Canva have a scheduling tool? ›

On the Canva homepage side menu, click Content Planner. Next to when you want to schedule the post, click on the plus icon. Select to schedule an existing design, or create a new design to schedule. Scheduling existing designs: Under Recent designs, select which one you want to schedule.

How do I schedule a payout on Instagram? ›

Add a payout account on Instagram
  1. Go to Payouts.
  2. Select Update payout method.
  3. Select the type of payout account you'd like to add to your professional account.
  4. Follow the prompts to complete set up. Note: You can have separate payout accounts for each monetization tool.

How do bonus reels get paid? ›

Payouts for the Facebook Reels Play bonus program

Payments are transferred to the bank account you provided when you set up payments for your Page. If you have not yet set up a bank account, you will be prompted to do so when signing up for the Facebook Reels Play bonus program.

How do you start a monetizing reel? ›

Use overlay ads to monetize your Facebook Reels.
For sticker ads, be sure to follow these steps:
  1. After adding your creative for a reel, tap Stickers on the right hand menu panel.
  2. Below the Stickers tab, tap Ad.
  3. Tap Add Sticker Ad.
  4. Adjust the positioning of the sticker ad frame to your reel.

What happens if your reel gets 1000 views? ›

Since launching Reels, Meta tested numerous ways for creators to monetize their projects, including the Reels Play bonus program, which pays a “bonus” to anyone whose Reels get at least 1,000 views over a 30-day period. The Reels Play bonus program pays creators up to $35,000 per month, but it's an invite-only feature.

How many views make a reel viral? ›

Instagram videos with more than 100,000 views are considered to be viral.

How much does Instagram pay for 1,000 views? ›

$10 – $100 for 1000 to 10,000 followers. $250 – $750 per 1000 engagements (or $0.25 – $0.75 per post engagement).

How much does Instagram pay for 1k followers? ›

Do you get paid for 1,000 followers on Instagram? Instagram accounts with 1,000 followers make $1,420/month on average and up to $100 per sponsored post.

How much money do you get for 1 million views on Instagram reels? ›

How much money is a 1 million views? You can expect to make up to $6 per 1,000 views. This means that your estimated earnings would be $1,200 to $6,000 for every million views on the videos you post.

How do you increase reel views on Instagram for free? ›

Top Tips to Increase Views on Instagram Reels
  1. Create Valuable Content for Your Audience. ...
  2. Use Popular Audio Tracks in Your Reels. ...
  3. Create Reels Under 10 Seconds. ...
  4. Embed Instagram Video Feeds on Your Website. ...
  5. Add Relevant Hashtags. ...
  6. Post When Your Followers are Most Active. ...
  7. Run a Viral Giveaway. ...
  8. Ask Questions in Your Captions.
Sep 2, 2022

How do you auto post reels on Instagram? ›

How to auto-post Instagram Reels with Preview App on the phone
  1. Press on the Reels tab.
  2. Press + to upload your Reels video.
  3. Drag and drop to change the order of the video in the feed.
  4. Press on the video.
  5. Open the caption.
  6. Prepare your caption / hashtags.
  7. Turn on “Schedule Post”
  8. Turn on “Auto-post”
Jul 17, 2022

How much is Instagram Reel time? ›

Instagram Reels are short-form Instagram videos that can be up to 90 seconds long.

How to get 100K views on reels free? ›

6 Tips For Getting 100K Views On Reels
  1. Entertain Your Audience. Create some entertaining reel content that grabs attention and makes them laugh. ...
  2. Use Instagram Filters & Camera Effects. ...
  3. High-Resolution Video. ...
  4. Third-party Apps. ...
  5. Try Something New. ...
  6. Time To Post On Instagram. ...
  7. Final Words.
May 20, 2022

How many views on reels to get paid? ›

Since launching Reels, Meta tested numerous ways for creators to monetize their projects, including the Reels Play bonus program, which pays a “bonus” to anyone whose Reels get at least 1,000 views over a 30-day period.

How to get 1 million views on reels? ›

4 Tried & Tested Tips to Get 1 million Views on Instagram Reels
  1. Focus On Creating Original Content. The first mistake we make is that we are copying others again and again which have no sense in it. ...
  2. Original Audio – Unknown Instagram Algorithm. ...
  3. Comment & Shares – Virality. ...
  4. Time of Posting Reels.
Dec 1, 2022

How do you schedule posts on Instagram for free? ›

Click the Create Post button. Upload your visuals (photos or videos — you can upload multiple files to create a carousel post). Craft your post (write your caption, add emojis, mentions and hashtags). Click the arrow beside the blue Publish button, and select Schedule.

Can you schedule reels with Planoly? ›

From your grid, click on your Reel and choose a date and time to schedule your reminder notification* Your Reel post will be scheduled through PLANOLY and you'll receive a push notification on your Mobile App once it's time to post or if you're an Instagram business account you can schedule your Reel to auto-post.

Do shorter reels get more views? ›

Several studies talk about people's diminishing attention spans. That's why short videos get more views overall in social media marketing, including Instagram Reels. Maxing out the 90-second time limit for Instagram Reels may discourage viewers from watching the entirety of your videos.

Does Instagram pay per reel? ›

Since its introduction in 2020, Instagram has added more and more Reels features for creators to take advantage of. Most recently, it has added the Reels Play Bonus, where creators can make money per Reels view.

How many reels should I post in a day to get viral? ›

A good rule of thumb is to treat reels like they are a part of your feed. You don't want to overload your followers' feeds with multiple reels a day, hoping that something lands with them. Create and post thoughtful and entertaining reels, but no more than once a day if you can help it.


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